To celebrate its 10 year anniversary, online dating site eHarmony took the streets ofTimes Squareto spread the word (and the love) as part of its “Love Begins Here” campaign!  For its massive Times Square spectacular billboard, eHarmony encouraged couples on its Facebook page and website to submit their best ‘in love’ photos. 

14,000 photos were entered, with 6,000 selected to be featured in a giant billboard mosaic. An interactive version of the mosaic was also created, allowing eHarmony.com visitors to click on individual photos to learn about the couple.

Adding to the excitement, a motorcade of pedicabs with 50 couples featured in the ad campaign made its way throughout Times Square, letting all of NYC know that meaningful relationships really can be found online.