CREATIVE OUTDOOR CAMPAIGNS & COOL BILLBOARDS
Outdoor advertising campaigns are designed to catch the eye, and advertisers achieve this through striking, bold
imagery and engaging copy. Some of the best advertising campaigns, however, go a little further. By employing i
nnovative technology, cool and creative designs, or by extending their message across a number of channels, ad
vertisers can be sure their message is delivered with maximum impact! For example, some of the most unique a
dvertising campaigns may be supplemented by social media marketing, with street furniture, wrapped bus interio
rs and exteriors, or even complete station dominations to reach more consumers every day.
The creative advertising examples and galleries below showcase just such advertisers; those who have caught o
ur eye as true innovators in the outdoor advertising space!
Social Media Integration
Social media continues to prove its power as a tool to connect people to one another. These advertisers have int
egrated social media into these unique advertising campaigns to spread their message farther than would have
been possible with traditional advertising.
Technology
Advances in technology are rewiring how consumers think about out of home advertising. The digital age is into i
ts second decade and advertisers have to keep up with the demands of an increasingly mobile and tech-savvy cus
tomer base. These cool billboards and creative outdoor campaigns implemented innovative technology to
delivertheir messages with increased power.
Cool Creative
The best advertising campaigns use powerful visuals to catch consumer’s eyes. Clever and cool billboard extensi
ons, full train wraps, and subtle somatic markers make these advertisements leaders in out-of-home.
Multi-Channel
Consumers are continually on the move these days and a group with which it is getting harder to connect. To meet
this new challenge, creative outdoor campaigns can be combined with other media forms. Billboard advertising can
be supplemented by TV and radio spots to broaden the reach and enhance the effect of the campaign.