Universal Studios took to the streets to promote their newest attraction: Transformers the Ride – 3D. Based on the massively popular movie franchise, the new ride is a thrilling, immersive experience that combines high-definition 3D media and advanced flight simulation technology. Universal matched the sophistication of the ride with a wide variety of outdoor advertising displays.

In an effort to generate buzz and attendance, Universal executed an all-out market blitz to promote the new ride with outdoor media that included bus shelters, odd-sized bulletins, bulletins with extensions, and one special build-out that included electroluminescent technology that lights up at night.

Universal also deployed mall advertising at Hollywood & Highland, and topped off their campaign with a ‘Station Domination’ at the Hollywood & Highland metro station.

This campaign is a great example of the versatility of out-of-home advertising and befits a spectacular new attraction like Transformers the Ride – 3D.