Truvia is making life a little sweeter with its ‘Turn the Town Truvia’ cross-platform campaign. The campaign, which aims to persuade local businesses and consumers to use the natural, zero calorie sweetener, launched inAtlanta,Chicago,New York,DenverandSeattleand utilized a wide variety of media including out of home, radio, web and television spots.

Radio DJ’s drove listeners to a market-specific Truvia branded website and Facebook page promoting the use of the sweetener instead of sugar in their drinks and food. Visitors to the sites could also nominate their favorite local restaurants to “Turn Truvia”. In addition, the company’s message was promoted across ARES local media websites, and TV spots with featured restaurants.

Outdoor advertising is a key component in the campaign and an array of Billboards, Digital Billboards and LCD Urban Panels has kept the momentum going. Consumers are encouraged to interact with Truvia online by giving their favorite eatery a shout out, and by entering a contest via Facebook with the chance to win some great prizes, ranging from a $50 gift card to a grand prize of $5,000.