A great idea was conceived by the Minnesota Department of Health! Taking advantage of the ever mobile and connected public, Text4baby offers a free service of 3 texts per week to keep pregnant women on track with clinical visits and to help through the first year of their baby’s life.

All they have to do is text Baby to enroll! This clever campaign ran across multiple platforms to saturate the market with their message. Ads were displayed on Minnesota's transit shelters, bulletins, and the Mall of America.

ARES Outdoor was excited and delighted to select locations that best target this demographic and create the artwork for this invaluable service to mommies.